SEM (Search Engine Marketing)

We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) & pay-per-click (PPC) advertising.

Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.

We offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC)

If you want to drive more traffic to your website quickly then take advantage of our Search Engine Marketing (SEM) services.

Whilst Search Engine Optimization (SEO) is very effective, it can take some time before you see your website ranking highly in the search results.  However immediate visibility can be achieved using paid online advertising.

PPC text-only adverts:  These adverts have to be carefully constructed to ensure they contain appropriate keywords that your target market is likely to use when searching for your type of product on the internet.  When your advert is a good match for the search terms, it will be seen at the top of the results page.  If the internet user likes what they see, they will click on the advert to reach your website or a landing page created specifically for the marketing campaign.

Pay-Per-Click (PPC) advertising is a popular online advertising option which provides quick results.  We can set up PPC advertising using either text-only adverts or banner ads:

In contrast banner ads are the small, visual mini-adverts seen on some search engines and other websites – often in the header or running down the side of a webpage.  These adverts have to be carefully designed so that the image stands out from the other ads, and also so that they encourage the reader to click on the ‘call to action’ button, such as ‘buy now’ or ‘contact us for more information’.

In all PPC advertising, you only pay if the visitor clicks through to your website.  We can carefully manage your PPC campaign to ensure it stays within a pre-defined budget by opting for a set maximum daily expenditure.  PPC campaigns provide a great return on investment and maximise click-throughs from genuinely interested clients.

Paid search advertising campaigns can increase your traffic at the lowest conversion costs.  While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. If you want to more people find your website and to boost conversions, call us on 592.648.5537 to discuss the different options available to you.

Search Engine Marketing
We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO or a combination.

Search Engine Optimisation
Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.

Pay-Per-Click Management
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.

Content Strategy & Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your own customer’s personas & journey.

Social Media Strategy
We help you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviours for your brand.

Analysis, Analytics & Reporting
We love to analyse data to find insights, whether it’s about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.

 

 


Search Engine Marketing Terms & Definitions

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